Amazon, Flipkart & Snapdeal to fight for supremacy &
survival this festive season
Amazon has tripled its seller base from close to 40,000 a
year ago, Flipkart is hiring 10,000 temporary staff, and Snapdeal is offering
collateral-free loans worth Rs 1,000 crore to its sellers – a state of
heightened activity is all too visible among Indian ecommerce companies ahead
of the festive season that kicks in around October each year.
The last quarter of each calendar year is crucial for most marketers in India but for ecommerce companies, specially the top three, this festive season is critical as it could change the course of the industry, and their position in it, for good.
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